Now, instant facelift with a cup of coffee.

Now, instant facelift with a cup of coffee 

October 20 2009 | Times of India Bangalore 

 

London: Want to get rid of those pesky wrinkles Well, then forget lotions and grab a cup of coffee. 

  
Nescafe, brand of instant coffee made by Swiss-based manufacturer Nestle, has started selling a version aimed at women, and it comes with the beauty-enhancing ingredient collagen. 

 
So, instead of applying lotions to smooth out wrinkles, users can simply rely on a cup of coffee. Sachets contain coffee, skimmed milk and 200mg of collagen a protein found naturally in body tissue.
The precise beauty benefits of mixing collagen with coffee are unclear, but this product is part of a much wider trend known as nutri-cosmetics . 

This is where food and drink manufacturers promote new products by emphasising the positive effect they can have on the hair, eyes, skin or general appearance.
Collagen is just one popular ingredient used to lend a more skin/beauty-friendly image to a product , and is increasingly found not just in beauty products but also in food and drink products including coffee, the Daily Express quoted David Jago, director of trends and innovation at market analysts Mintel, as saying. 

The drink has so far made its debut only in Singapore.
But health experts questioned how drinking collagen could boost levels in the skin because it would be simply broken down by the gut before being excreted.
Collagen is the elastic material that helps give skin its shape. It is used by cosmetic surgeons as a filler to remove fine lines and is an ingredient in many anti-wrinkle creams. AGENCIES